(click ads, via)
The pants-optional CEO finally hired an actual pro photographer, Tony Kelly, to shoot a new F/W 2011-12 footwear campaign. (He saved money though on the model fees—no faces.) Gone is the amateur soft porn oeuvre that titillated (nsfw), ass-ilated (nsfw) and pube-ilated (nsfw) the fashion world. Not gone: a touch of sleaziness. But it's a classier look for the perv.
Lately, Lovey Dov has taken his signature ad "concept" in new adventurous directions—like with these watercolor, graphite pencil, and line drawing executions (all nsfw). Thanks to Pete and Stephanie for the tip.
update, via Ryan of AA's marketing dept: "The images on today's post are not part of any American Apparel campaign and we have not and are not running them. Can you please clarify that?"
So, you released them to get some free advertising? You guys must be in worse financial shape than everybody thinks.