Wednesday, November 09, 2011

New American Apparel shoe ads: There will be ass.


(click ads, via)
The pants-optional CEO finally hired an actual pro photographer, Tony Kelly, to shoot a new F/W 2011-12 footwear campaign. (He saved money though on the model fees—no faces.) Gone is the amateur soft porn oeuvre that titillated (nsfw), ass-ilated (nsfw) and pube-ilated (nsfw) the fashion world. Not gone: a touch of sleaziness. But it's a classier look for the perv.
Lately, Lovey Dov has taken his signature ad "concept" in new adventurous directions—like with these watercolor, graphite pencil, and line drawing executions (all nsfw). Thanks to Pete and Stephanie for the tip.
update, via Ryan of AA's marketing dept: "The images on today's post are not part of any American Apparel campaign and we have not and are not running them. Can you please clarify that?"
So, you released them to get some free advertising? You guys must be in worse financial shape than everybody thinks.

13 Comments:

Anonymous Axel said...

The fact that there are no comments against this (until now) suggests that no-one gives a shit anymore, and that any shock value there once was, is now non-existent. I recommend you don't post any more boring AA ads.

5:34 AM  
Blogger copyranter said...

Jezebel and other fashion/women's sites still give a shit:

http://jezebel.com/5857817/chloe-sevigny-thinks-her-clothes-could-help-snooki

so I decline your recommendation. Don't read the post if you don't like. Don't read the site if you don't like.
I don't give a shit about you.

8:50 AM  
Blogger copyranter said...

No, just deleting YOUR comments, you gutless coward. Still waiting to meet you, and see what you'll say to my face...NOTHING.

9:21 AM  
Anonymous Anonymous said...

People would start thinking that you are talking to yourself. Not good.

11:32 AM  
Blogger copyranter said...

I average about 25,000 page views per weekday. I don't give a shit what "people" think.

11:39 AM  
Anonymous Anonymous said...

> I average about

:-) i myself view your blog at least 10,000 times a day! :-)

I-)

11:58 AM  
Anonymous dude said...

too bad about all the hater(s) that lurk here now, i don't really see the point in general of busting copyranter's balls unless it's a personal thing. but trolls will be trolls i guess.

4:13 PM  
Blogger copyranter said...

Cowards, all. I get a kick out of their amazing pathetic-ness.

4:40 PM  
Anonymous -1-T-M- said...

Hey ranter,
I intimated recently that you must have a masochistic streak, what else would explain your choice to not censor but constantly include all the nasty, vile and unrelated personal affronts from trolls and from one gutless coward (Alexandra) in particular, on a daily basis.

Well, based on your admission that you get a kick out of their amazing pathetic-ness, I take it back, the alternative as Cole Porter wrote, would be an unhealthy dependency on alcohol and other drugs.

I get no kick from Champagne
Mere alcohol doesn't thrill me at all
so tell me why should it be true
that i get a kick out of you


Some get a kick from cocaine
I'm sure that if i took even one sniff
that would bore me terrificly too
yet i get a kick out of you


Back to the 'blue shoe-up-the-rectum' ad. I like very much the fluidity and bright Mondrianish colour scheme, a pleasant counterpoint to his rigid grid linear compositions.

6:46 PM  
Anonymous Anonymous said...

I get a kick out of Copyranter's stupidity. It's nothing personal. It has to do with your comments. You sure love to censor them. Pathetic.

7:51 PM  
Blogger copyranter said...

Well you bloated anon troll: that's the last of your "not personal" comments you'll ever see here...UNLESS you meet me.

5:28 AM  
Blogger copyranter said...

Sorry Axel, I mistakenly deleted your follow-up comment.

5:29 AM  
Anonymous ZeBiGuy said...

I'm a huge fan of your blog, would like read your comments on this other AA "Soft Porn" or Axe style Ad

http://adsoftheworld.com/media/print/american_apparel_fallwinter_20112012_1?size=_original

8:40 AM  

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