Monday, December 03, 2007

NSFW! French AA Ad Finally Gets To The F*cking Point.


Sorry for the nudity, readers. But this is a monumental point in my now two-year anthropological study (funded with a $100,000 grant from Herb Vest) of American Apparel's quixotic, groundbreaking advertising.
Whereas previously, we've witnessed near nip slips, chesty Lohan look-a-likes, and heady rack metaphors in AA's continuously fascinating campaign, this particular canvas, via artistically-superior France, presents to us the undeniably classic "tits flash."
Viva La Inélégance! (wonder if the model is 18+?)
(image found on the new shelton wet/dry, a daily mélange of a dozen+ original posts within which I guarantee you will find at least a couple of things that will add positively to your day. copyranter recommended [being serious here. they quote Nietzsche a lot!])
addn: Erin Bradley has written an in-depth rant against AA here.

27 Comments:

Blogger Kevin Erskine said...

I really don't see how their ads help them sells clothes.

They do make me want to have an 18 year old girlfriend.

10:53 AM  
Anonymous Tracer Bullet said...

Is the cameltoe a selling point for the shorts? Like, do they promise greater labial lift and separation?

12:31 PM  
Anonymous army of m.e. said...

hi there, absolutely LOVE your about me. i'm new to the blogosphere and currently prepping my site. after several years of self-suppressed hate for American Apparel (due to their vulgar visual exploitation of women), i have quietly watched everyone around me uniform themselves in this shit. the backlash just began a few months ago (in NYC) w/the LES ads and i am finally free to express what i've thought quietly all along. i was once @ a party and someone handed me a free promotional tee and when i noticed the tag inside i gave it back explaining that you can't even give me that shit for free. i've never wanted to make an issue of it because i thought i was in the minority & didn't want to be one of those annoying agenda-pushing people. but now? fuck everyone -i'm so proud to be an AA-free woman. i just can't believe it took bare titties and a huge billboard of some girl bent over ready to take it up the ass for people to wake the fuck up. i know for fact how these ads are conceived from a girl who went through the hazing-like experience. it's fucking disgusting and Dov Charney is right up there w/Rove, Cheney, Rumsfeld and the rest on my list of earth-dwelling prophets of satan. word.
check the army of me out at www.lafemmenolita.com (will be done in the coming week)

12:51 PM  
Anonymous Anonymous said...

@copyranter - why would you ever apologize for nudity?

1:52 PM  
Anonymous JC said...

'If someone gives you a teeshirt, take it.' -- Nietzsche

2:30 PM  
Anonymous Anonymous said...

I'm suprised there's not a little wet spot, too. Maybe they forgot it. And why isn't she just outright picking her nose in the first photo? That would make me even more proud that the word "American" is in the company name. And people wonder why the French hate us.

If you find any French websites bashing this, please do post an update!

3:02 PM  
Anonymous the mose said...

I I have been a copy-rightner and CD for over 25 years

Two words

Toscani

Now, that being said - I could care less what people do in ads. I could care less if they show dogs shitting in a bowl. (Didn't they do that?) But what I care about is people pretending this is advertising.

Much like Toscani's Benneton crap (yes it was a statement - SO IS SPITTING ON THE FLOOR IN A MEETING) it ain't advertising.

Too often folks use this type of shorthand cause they can't think up an ad.

I believe folks do it with celeb endorsers and fuzzy cartoon animals.

A shorthand. And of course if your lunatic client approves any of your crap... run to the bank. Quick before anyone finds out.

Oh and great tits BTW. Nice brand statement - if I want to get slapped a lot.

3:02 PM  
Blogger Erin Bradley said...

Right there with you, army of m.e.

Check out my Dov Charney sucks the big one rant here:

http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=56565875&blogID=215273475&Mytoken=07094334-825E-4CF5-AB1ACFBFC8547E2E14527755

3:22 PM  
Anonymous garrito said...

Reminds me: add milk to shopping list.

4:36 PM  
Anonymous Anonymous said...

I I have been a copy-rightner and CD for over 25 years

Two words

Toscani

LOL. That's one word. Now slap yourself.

4:44 PM  
Blogger igor said...

there would be a lot less 18 y/o naked hipster chicks on my blog if it weren't for AA, so I still love them

4:48 PM  
Blogger Mr. Shain said...

i love the conflict between the camel toe, exposed breasts, and hauntingly ugly face. a masterful ad.

4:49 PM  
Anonymous Chucky said...

Nice feet. Jesus. That's just terrible.

5:44 PM  
Anonymous Anonymous said...

There's not a wet spot, but some sort of white line there, like something dried up.
Yeccchhh!

6:24 PM  
Anonymous bluesunday said...

Definitely de-sexifies and de-mystefies breasts as far as the typical male is concerned. I see the pic and I don't find myself having any prurient thoughts whatsoever. I find the ad refreshing in its candor. We should see ads like these more often as it would lessen the impact and influence that breasts have on men, especially American men.

7:16 PM  
Blogger Make the logo bigger said...

“the impact and influence that breasts have on men, especially American men.”

That’s like giving more lighters and gasoline to arsonists.


But really disappointed in the anon comments. Not one “Yeah, I’d do her–I’d screw the ‘Made in the USA’ off her label.”

10:08 PM  
Blogger Frank said...

So, my straight brethren, real or fake? I'm a polesmoker, so boobies aren't my area of expertise.

Also, if this ad is the Abyss Herr Nietzsche wrote of, then it's definitely staring back at me.

12:22 AM  
Anonymous Anonymous said...

“Yeah, I’d do her–I’d screw the ‘Made in the USA’ off her label.”

(Thanks for the invitation to say so.) ;)

8:21 PM  
Anonymous Puritan said...

Oh my God, you Americans and your obsession with sex. they are just boobs. Who cares? In France no one does, but in the US it's ok to see hundreds of people get killed every day on TV but God Help Us if a boob is shown! And did you ever see that Victoria Secrets catalog? I always though American women had their nipples surgically removed shortly after birth. This post is so lame I am going to go to the nearest American Apparel store and drop a butt load of cash on their soft, sexy sweat-shop free made in the USA clothes. Thanks for the inspiration copyranter!

10:14 AM  
Blogger Erin Bradley said...

Oh my God, Puritan! You [INSERT COUNTRY THAT YOU'RE TOO COWARDLY TO NAME] with your [INSERT VAST CULTURAL STEREOTYPE PHRASED WITH THE DELICACY AND ACCURACY OF AN IGNORANT 13 YEAR OLD TYPING IN HIS PARENT'S BASEMENT]! It's "Victoria's Secret," not "Victoria Secrets" and I have news for you: American Apparel *does* have labor issues. Huge ones. Sexual harassment. Slashed benefits. Materials from question sources. The quality of their products has been on the decline for YEARS. So go ahead and buy all the t-shirts you want. Just do us all a favor and don't be so smug about it. You're not being socially conscious. Just a trendy hypocrite, like everyone else.

10:28 AM  
Anonymous Anonymous said...

Frank: does the opinions of girls who like girls count? If so, I'd say they were naturally perky and not at all fake. Mine used to be like that until a small ravenous child suckled the living daylights out of them for a year.

10:03 AM  
Anonymous atlas spanked said...

Personally, I think the flash ad is genius, and a welcome change from sexual hypocrisy. All too often ads, movies, and especially TV shows are all about sex, but no sex.

Bring on the genitalia, please, simply because all the stupid, adolescent teasing gets sooooo old. Besides, It'll be fun listening to the fundamentalists go ape shit.

P.S. The chick's hot. Can't believe all the harsh physical critiques.

3:42 PM  
Anonymous Tittie Monster said...

Didn't Ogilvy use tits in his ads like 30 years ago (although it was in Europe)? It's in his book.

What's the big deal with some titties? What do you guys got against some nice, supple, perky, titties?

:-)

2:43 PM  
Anonymous Anonymous said...

Sorry, American Apparel ads are hot. Commenters can gnash your teeth and rage all you want. Sorry sex is so upsetting to you, must make life considerably less exciting.

12:40 PM  
Anonymous Anonymous said...

It's not sex that's upsetting. It's sex used in conjunction with what purports itself to be a socially progressive company. Last I checked, naked 18 year olds are about as boring and mainstream as it gets.

7:53 PM  
Anonymous Anonymous said...

lol i love how angry people are getting with this. sex sells people, sex sells some undoubtably comfortable sturdy clothing =] im a proud AA shopper, and you have to look at the photography from an artisitc point of view of the so called "hipster" i guess you could say. everyone should just chillax, take a chill pill and loosen up their AA boy undies. (which are also extreamly comfortable)

4:33 PM  
Anonymous Anonymous said...

At least they're using real looking women for models. Go over to the GAP website right now, and you'll see the difference. While this isn't a leap in the right direction, it's a step.

Being a long time prude, I'm a bit put off by the sexuality in these ads. However, I can't just condemn this because I also believe in the freedom of artistic expression. I don't have a problem with nudity, but a little variety in their advertising, other than young white women would be great in my opinion.

The blatant use of sex to sell makes me respect them less, a little, because it's an easy way to sell something. However, it's different from most advertisers because the content is subtlety sexy, rather than aggressively sexy.

My favorite thing about AA ads is that they have a perceived feeling behind them, other then what may have been actually occurring at the photo shoot. People create their own stories and feelings that they get from the ad. Some people say that the photo sessions take place after sex, and other people say that the women look like drugged runaways.

As for the breasts, I'd say that they look natural. Fake breasts tend to be constantly perky, like two orbs perched on top of the chest. Real breasts drift, or flatten slightly when a women is reclined. A real breast appears to look like a teardrop shape, and a fake one looks fuller toward the top, like a cone or an orb.

7:51 PM  

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