Here's a bus ad that's better than most.
For extra strength Bayer Aspirin®, currently on the backs of several Toronto city buses, according to the agency press note. Bus driver hits the brakes, the lights simulate the pounding pain. It's a bit creepy, but it's simple and it works. Smart media buy. Previous cool bus ads: Crayfish on a bus! • Snake on a bus!
posted by copyranter @ 1:45 PM
5 Comments:
My favourite is still the Copenhagen Zoo ad - http://adsoftheworld.com/media/ambient/copenhagen_zoo_snake_bus
I linked to it in the post.
I feel like you might be giving them too much credit for forethought here. I'd be willing to bet that cleverness is accidental.
Well, their press note did also mention the brake lights, afterthought or not, I don't know.
So you did. Sorry.
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