Wednesday, November 30, 2011

Here's a bus ad that's better than most.

(click image, via)
For extra strength Bayer Aspirin®, currently on the backs of several Toronto city buses, according to the agency press note. Bus driver hits the brakes, the lights simulate the pounding pain. It's a bit creepy, but it's simple and it works. Smart media buy. Previous cool bus ads: Crayfish on a bus! • Snake on a bus!


Anonymous Lara said...

My favourite is still the Copenhagen Zoo ad -

2:08 PM  
Blogger copyranter said...

I linked to it in the post.

2:21 PM  
Blogger lensideout said...

I feel like you might be giving them too much credit for forethought here. I'd be willing to bet that cleverness is accidental.

7:39 PM  
Blogger copyranter said...

Well, their press note did also mention the brake lights, afterthought or not, I don't know.

8:24 PM  
Anonymous Lara said...

So you did. Sorry.

7:32 AM  

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