Seat Belt Ad of the Week: SPLAT! goes your son's head.

(click ad, via)
It's not a perfectly clear idea, but I guess that's what the ice cream cone represents. PSA via Top Gear magazine. If you don't wear seat belts, you're just a dummy (like these guys). Ad agency: Selmore, The Netherlands. Previously: This brilliant UK seat belt PSA was YouTube's 2010 Ad of the Year.