Thursday, November 17, 2011

New McDonald's french fries spot—cute or utterly *f*cking stupid?


"Fry Fishing" (yuckity yuck). I'm busy with my real job, so you tell me what you think of this new Mickey D's commercial via Leo Burnett. I've told you what I think in the post headline. See many more McDonald's print/ambient/TV ads here.

15 Comments:

Anonymous Justin Luke said...

Positively excellent. I expected the kid to catch a huge whale, not for a bunch of random people to dive in after it. 4.5 out of 5 stars.

11:07 AM  
Anonymous angus walker said...

why didn;t they go for the nicer non-wet ones closer to hand? Yes utterly stupid.

11:10 AM  
Anonymous Lara said...

Utterly f*cking stupid (and obvious).

11:17 AM  
Anonymous Anonymous said...

so i am watching that, and i am thinking that those two are so far from the nearest the mickey dee and the fries must be so cold by then that the only thing they're good for is... fish bait.

I-)

11:21 AM  
Anonymous don said...

I want to see part two where all these fry-caught humans are dragged from the water with fishhooks in their cheeks, and cannibal grandpa smiles approvingly at his little fishing partner. "Next we'll learn how to gut 'em, Billy - did you bring the rope?"

11:50 AM  
Anonymous -1-T-M- said...

Fucking idiots spoiling that calm 'golden pond' vibe.

12:31 PM  
Anonymous Anonymous said...

This is just awful.

1:04 PM  
Anonymous Anonymous said...

utterly fookin stupid garbage.

1:23 PM  
Anonymous Anonymous said...

> spoiling that calm 'golden pond' vibe.

that is one of the eight ads types.

were you expecting the adult to also pick up a fry, they turn, face each other, do a fry bump, and munch, each with happy smiles...

I-)

1:43 PM  
Anonymous Anonymous said...

Works for da brand.

2:53 PM  
Anonymous -1-T-M- said...

@ 'happy smile' 1:43 PM

You said 8, BUT according to Donald Gunn, he believes that there are 12 types of ads that you see on TV, while Seth Stevenson warns us to resist them all.

http://www.adesblog.com/2007/08/07/donald-gunn’s-the-12-types-of-ads/

There Are 12 Kinds of Ads in the World

http://www.slate.com/articles/business/ad_report_card/2007/07/there_are_12_kinds_of_ads_in_the_world.html

3:02 PM  
Anonymous Anonymous said...

okay, i will go along with more granularity. let's make it an even dozen!

I-)

3:13 PM  
Anonymous Anonymous said...

It's not even an original idea. It was produced even more horribly about 10 years ago by an African American ad agency.

http://yeahthat.nexcess.net/video.php?id=205

12:49 AM  
Blogger Bill Greider said...

hahaha, I liked the angle they used to watch the people diving in. Not bad in my opinion.

5:19 AM  
Anonymous Anonymous said...

Well at least the kid didn't reel in a filet o'fish.

1:56 AM  

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