Thursday, November 24, 2011

No competition: the most brilliant Thanksgiving day ad ever.

(click image) Back in November of 2007, Fage, "the ridiculously thick yogurt",  erected this Tweety Bird balloon billboard the night before the Macy's Thanksgiving Day Parade. Absolutely fucking brilliant. One of the most perfect ad things ever. EVER! Video below. In 2009 Fage placed a nearly as brilliant ad in an issue of the New Yorker. Agency: Ogilvy, NYC.


Anonymous Anonymous said...

Not related but I just saw this

12:57 PM  
Blogger cheeseonearth said...

This video is the most boring video ever. EVER!

1:23 PM  
Blogger copyranter said...

I am gouged by cheese's Commie sickle yet again.

2:09 PM  
Blogger Vinnie said...

This is definitely a cool fun billboard, but I wouldn't call it one of the most perfect ad things ever created. I've seen billboards that were a lot more impressive. That said, the print campaign was indeed brilliant. My favorite execution was the robot one.

Happy Turkey Day!

2:31 PM  
Anonymous -1-T-M- said...

Wishing you, ranter and other ill tempered, ill mannered Americans... HAPPY THANKSGIVING!!!

“Throw not any Thing under the Table”

2:43 PM  
Blogger GRayR said...

That is a good one. Topical, three-dimensional billboard, fits the product. And cute.

Slightly off topic, I am reminded of Uncle Milton Berle, the Grande Marshal of the 1981 Macy's Parade. Dressed to the nines as - Cinderella. I still remember laughing at that. I found an old picture at:

He was also the GM of the '49 parade, but that was before my time, slightly.

Hope you all are having a good Thanksgiving weekend. I'm looking forward to turkey enchiladas on Sunday. That's what we always had in Roswell, New Mexico.

3:11 PM  
Blogger copyranter said...

Sure, I've seen better billboards, too. But when you combine idea + timing + setting, I think it equals something special.

3:44 PM  
Anonymous Lexi said...

THANK YOU for finally explaining this ad. I used to walk by the billboard constantly and never understood it--out of the context of the parade, it was just baffling. (I couldn't understand why Tweety Bird was eating yogurt.) Mystery solved.

11:28 AM  

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