Art Directors! What do you think of these award-winning colored pencil ads?
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I first posted about them in January, inviting you sex-starved ADs to touch your genitals. Well, they just won a Gold trophy in the Press category at Europe's Epica awards. I had mixed feelings about the campaign back then (particularly the dog execution), but I've come around. They're lovely. Congrats, Serviceplan, Munich.
Previous Epica 2011 winners: Swiss Life • Reporters Without Borders.
4 Comments:
On first glance at the thumbnail of the dog one I thought it was a duck.
These guys have done some nice ads in the past. They did your favorite Lego campaign, Builders of Tomorrow. They also did the infamous Seidl Confiserie chocolate campaign, featuring dead squirrels.
So, if a turd won some trophies, you'd "come around" too?
I did posit, in the original post, that a dog turd with a pencil point might work better than the brown puppy.
I also "came around" months ago, before this won anything.
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