The Max guy's name is Richard, btw.
Pepsi's YouTube note: "When the New York Jets are looking for inspiration in the locker room during halftime of a game, the Pepsi MAX driver steps in for coach Rex Ryan with a motivational speech for the ages!"
Shut-up. Ad agency: TBWA\Chiat\Day, LA. Previously Richard douched up the Field of Dreams. Russia is kicking the USA's ass with their Pepsi Max ads.