BEER FOR (moronic) MEN ONLY (print ads).
(click ads, via) That's what the ad agency press note said about 13% alcohol Helldorado beer—"For Men Only". You got that, bitches—YOU CAN'T HANDLE THE BEER. No, it's for macho simpletons like depicted in the above canvases titled, "the fine art of being a man". Yes. Quite. Ad agency: CCZ, Curitiba, Brazil.
Three previous stupid, sexist beer campaigns here.
posted by copyranter @ 9:15 AM
4 Comments:
1% mitigation for them being Brazilian ads.
In a world where beer is handmade (to varying degrees, apparently), all bets are off.
It astonishes me how many beer companies think it's a good idea to reduce your potential market by 50%.
100% handmade? WTF does that even mean? Do they hold the fermenting liquid in their hands? I don't think so...
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