The Best Ad Critic In The World™ (™ pending), but I'm done as a reviewer, at least full-time. I'm also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.
Unethical? I don't care.
It has the feel of the late 1980s-early1990s funny spots.
Will it work for Kayak?
I don't know. Again, I don't care.
Ad agency: Barton F. Graf 9000, NYC. Previously: four bad travel ads.