New GAP campaign stunning in its creativity, originality.
(click ads, via)
That would be big news.
No, It's exactly what you'd expect from GAP—very stock and very white. This is the newest work from their new ad agency, Ogilvy NYC. I got a question for yous big city mad guys: Snap Pop? Where's Crackle? Hey Leo Burnett, maybe you should lawyer-up here. One good thing: at least GAP got away from the celebrity-driven advertising that sent sales down 12 straight quarters.
posted by copyranter @ 8:50 AM
4 Comments:
what a load of GrAP.
The negative space. It does nothing.
Get rid of all that pesky copy and you have a great "How to recognize a petit mal seizure" PSA.
http://www.huffingtonpost.com/2011/05/05/patrick-robinson-gap-fired_n_858012.html
Maybe they should have kept Patrick, he is a very charming man.
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