Well, that was some quick vulture marketing.
Sir Richard's condoms just launched Sluts Unite...
"a sex-positive forum that brings people together under the banner of tolerance, acceptance and personal freedom. It is our goal to take what was intended to be a hateful, derogatory word and change it into something positive through the power of the collective."
Good luck with that.
Also, Slutwalk is already doing it.
Ad agency TDA_Boulder is a part owner of the company.
The Religious Right in Colorado's gonna love this.
Via The Denver Egotist.