Wednesday, March 07, 2012

Necessary "Unnecessary" Quotation Marks of the Day.

(click, via)
Because "content" marketing is actually just a bullshit phrase for "marketing" made up by "marketers" in a lame grab at trying to appear "relevant" and "smart" in the "we have no fucking idea what we're doing" digital age.
More "Unnecessary" Quotation Marks posts here.

6 Comments:

Anonymous Dylan Tredrea said...

Content marketing is lame, a creative backwater, and almost unethical for the poor quality of discourse it promotes and seth godin wanna bes it spawns.

Still makes money though. Humanity blows

10:53 AM  
Blogger Chris Collision said...

Actually, isn't this an appropriate use of scare quotes? I mean, ain't no content as such up in there...

1:08 PM  
Anonymous cath said...

I had never heard the term "content marketing" before, so I did some Googling. I still wasn't quite sure I was clear on the concept until I found myself on the website of some ad agency and read this sentence:

'Anxious to get started or learn more about content marketing? Then download our complimentary white paper, "How to Attract and Retain Customers with Content NOW."'

I almost fell into the rift it created in the time-space continuum.

1:26 PM  
Anonymous RobbieR said...

Brilliant commentary. Ha ha.

2:55 PM  
Blogger Mitchell said...

I'd like to punch a "content" marketer in the face to my heart's "content."

3:19 PM  
Anonymous syed said...

i am fucking into digital media, and everyday there is one new buzz word ....and they sell these concepts to every client, by overhyping it....

12:03 AM  

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