Here's three brand new insane Skittles spots.
Above is my favorite and the craziest of the three, "Crank the Rainbow". Nice bit of mixed race sexual tension there, right? Dude's got a hot six-pack. Below is the creepiest of the three, "Pluck the Rainbow". Nice casting of the school mentor. (Here's the weak third spot.) It's the first commercial work for Skittles by new agency, DDB. Compare it the best of TBWA\Chiat\Day Skittles spots here and here. What do you think? I gotta give the creative edge to TBWA.
update: Latinworks, Austin is the agency on "Pluck the Rainbow".
posted by copyranter @ 8:00 AM
9 Comments:
They're quite weak compared to tbwa's work. Also, crazy for a client to change agency but keep the exact same campaign concept.
why change agencies when you're doing the same thing, although worse than you did it with the previous agency?
I prefer the TBWA ones. There's an edge - a dark rainbow? - that these new ones lack. Still great ads though. And the campaign hasn't been hurt from moving agencies.
Personally, if I was working at DDBNYC and told that we'd get to make new mad Taste The Rainbow ads, I wouldn't be changing the campaign either.
Weirdly, we have a law here in the UK called Tupe (tew-pee).
In simple terms, it means that if a client decides to change agencies, anyone who worked more than 90% of the time on that client has to move to the new agency.
Which means the client gets a new agency but all the same old people (the reason they probably left in the first place).
The IPA are currently trying to make the ad industry exempt from this stupid law: http://www.ipa.co.uk/Content/IPA-responds-to-Govts-call-for-evidence-on-TUPE
Is there a similar thing to this in the States?
The weak third spot is the only amusing one there.
Dear concept, The thrill is gone.
I have to agree with both Anonymous and EugenS,
there is no notable change in the campaign concept...
But I also have to admit, that there are lots of worse concepts out there, especially for sweets and candy...
Could have sworn DDB Chicago was working on this brand.
You may be right, I just guessed.
I liked the one where the blond kicks the skittles dispenser the best. It's pretty funny and makes more sense than the others.
Post a Comment
<< Home