I didn't like this campaign the first year. But, it's overwhelmed me, and worn me down. I think it was this handicapped stall tribute that did the trick. Ad agency: Euro RSCG NYC.
btw, great joke that he tells the monks - a zen master, a guru, and a swami all die in an airplane crash, go to heaven, and are standing before the supreme being, who, impressed by their holiness and enlightenment, asks them how they would like to be incarnated. the zen master immediately steps forward and says - well, you had to be there, but trust me, it is hilarious!
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btw, great joke that he tells the monks - a zen master, a guru, and a swami all die in an airplane crash, go to heaven, and are standing before the supreme being, who, impressed by their holiness and enlightenment, asks them how they would like to be incarnated. the zen master immediately steps forward and says - well, you had to be there, but trust me, it is hilarious!
I-)
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