Tuesday, October 31, 2006

Altoids makes smug New Yorker magazine readers feel smugger.

If you're having trouble with the headline, it translates to "Ow Say Tongue." It's the first ad I've seen for Ginger Altoids, scanned from this week's New Yorker magazine. It's also the first ad in the sometimes good, sometimes lame Altoids print campaign to reference Marxism, I believe.

1. Are You Willing to Die for Digital Media, Beth Comstock?
2. Can't quite put my finger on why this campaign sucks.


Anonymous Anonymous said...

I kinda like it!

1:17 PM  
Anonymous Anonymous said...

They had one ad with possibly a Soviet woman. She's either that, or an American torturer in Guantanamo.


3:47 PM  
Anonymous Anonymous said...

They spelled everything wrong. Idiots.

4:17 PM  
Anonymous Anonymous said...

seeing that ginger root from afar, kinda look s like a hairy turd.

4:45 PM  
Anonymous Anonymous said...

Too impossibly hip for mere mortals like me.

4:59 PM  
Anonymous Anonymous said...

Hairy turd? Eeww Tse Tung!

11:27 AM  
Anonymous Anonymous said...

I recall that this particular ad appeared below an article that mentioned Mao. Could the New Yorker really be that organized? Does it count as contextual advertising?

7:54 PM  

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