Lies Well Disguised, #11.
My latest, and probably weakest, Lies Well Disguised post is up at Gawker. (link) If for nothing else, read it to judge the jingle I wrote for beano®.
previous Lies Well Disguised:
10. A December to Dismember.
9. The False Testimonial.
8. AIDS ads make me horny.
7. Kenneth Cole. Heel.
6. Advertising Horror Stories.
5. We are all made of Starbucks.
4. Deutsch & Binn: Perfect Douche Storm.
3. NYC Real Estate Ads.
2. Bloody death of celebrity endorsements.
1. Advertising Week 2006.
posted by copyranter @ 3:30 PM
3 Comments:
Why are the z sound and the x sound so appealing? Exxon; Zoloft; Xanax; Tarzan; Paxil. Not only are these crisp, clear, emphatic sounding words pleasing, but they've been carefully crafted not to mean up yours in Urdu or Tagalog. So maybe the brand namers have earned their pay in these cases.
Actually, making Toni Basil relevant again is no small task. Kudos!
Now, I'm thinking Duran Duran and Pam cooking spray. Run with it.
"Some douchebag like me came up with that."
Thought you said none of your names got used -- ever.
You sir, are no douchebag.
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