Wednesday, June 27, 2007

Because of the inclusion of a freakish Anglerfish, I accept your gratuitous bikini babe, Old Spice.

(click ad for closer look)
Anglerfish are deep sea fish, which means our heroine went skin diving to a depth of 1,000+ feet. What does this have to do with Old Spice? Who gives a shit, sailor! I like the ad and the campaign (here's a :60 TV spot with the great Bruce Campbell performing "Hungry Like The Wolf"), via W+K.
(scanned from the latest ESPN magazine)
previously in men's smells:
1. eau de ASS.
2. Yankee Clubhouse soon to smell like Whorehouse.
3. "the rankest compound(s) of villainous smell that ever offended nostril." —Shakespeare


Anonymous Anonymous said...

Two positive posts in a row? Are you getting soft on us?

9:12 AM  
Blogger Chris said...

It's subliminal. Wear Old Spice and get whatever kind of fish you're after.

10:47 AM  
Anonymous Anonymous said...

Something smells like fish. Use Old Spice Douche.

11:56 AM  
Anonymous Anonymous said...

Eh. I think it means:

"Wear old spice, and catch something."

12:51 PM  
Blogger Back of the Envelope said...

Hey, you have to admit that the "Axe dreck" not only worked fantastically (my teenage son has bottles of the stuff in his bathroom) but that Old Spice would never have come out with their ads if Axe had blazed the trail ...

2:03 PM  
Blogger New York Punk said...

c'mon, this WK shit is retarded and no better than the earlier Axe work by BBH, in fact, this is just an crass evolution of the same stream of thought...use our product and your lame ass will get laid. Since it's WK, they went effing 360 on this one and bombarded America with Old Spicy Bullshit.

6:22 PM  
Blogger copyranter said...

True, the strategy, or lack thereof, is a rip off of the lame Axe campaign, but the executions are a bit more intelligent.

6:36 PM  
Blogger ricpic said...

I thought Old Spice was for men. No? Is it the virile anglefish that used Old Spice to get the girl? If so it was sadly deluded, cause when she brought it to the surface it done 'sploded good, real good.

7:13 PM  
Blogger ricpic said...

Oops. Angler, not angle.

7:30 PM  
Blogger Tracer Bullet said...

Yeah, but nothing beats the RGX girl. Her deep brown eyes see into my very soul.

9:50 AM  
Blogger Middle Name: Stanley said...

Actually, I think the ugly-ass, deep-sea angler fish is representative of the ugly-ass, gameless guy.

Wear Old Spice, and out of all the fish around you in the sea, she'll (the hot chick) pick you, the often overlooked, ugly bottom feeder. Hence the line "Enhance Handsomeness."

1:02 PM  
Blogger copyranter said...

interesting angle, mn:s. I think maybe you should be teaching a concept course somewhere.

1:05 PM  
Anonymous Anonymous said...

Note the obvious phallic symbolism of the fish's lower jaw.

1:41 PM  
Anonymous Anonymous said...

Old Spice is a more intelligent execution!? I have an extremely high IQ and I can't find a goddamn ounce of intelligence in this print execution. Which part, exactly, is unexpected?

7:39 PM  
Anonymous Anonymous said...

It's nice, but it's no Bom Chicka Wah Wah.

11:11 AM  
Blogger SoccerFire said...

Those deep sea monsters are just great an certainly that ferocious looking angler fish!

5:55 AM  

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