Thursday, August 23, 2007

More GAP celebrity pap.

(click image to bask in the overwhelming celebritiness)
Madonna. Sarah Jessica Parker (SEX AND THE CITY!!!). Dancing dead Audrey Hepburn. Celebs wearing RED. Celebs. Celebs. Celebs. Sales drops. Sales drops. Sales drops. GAP's sales have dropped 12 consecutive quarters. And for 12+ consecutive quarters, The GAP has exclusively dropped celebrity-driven ads on the not-buying public. All created by the same New York ad agency Laird+Partners (fyi: Trey Laird once almost froze to death on a GAP iceberg photo shoot.) Hmmmmm. So with all this staring new chief executive Glenn Murphy in the face, what does he do? Roll out more Celebs!!! Fucking GENIUS! Anybody looking for prime retail space? Start staking out GAP locations.
previously in celebs in ads:
1. What's next, Burt? Burt's Bees?
2. Right Gwynnie. And I'm Martian.
3. The "Mohr" in anthropomorphism.
4. I've worked with Dennis Miller/JK Simmons.


Anonymous Anonymous said...

Seriously CR, you've blogged about Deutsche Bank's logo already, you've uber-blogged about GAP in the past, and.... people are not responding. You poo-poo'd my thoughts yesterday about turning up the volume to get people back commenting here, but I really think I'm correct about this. Stop regurgitating your own vile, because ultimately it makes you look as bad as the rest, now doesn't it?

2:12 PM  
Blogger copyranter said...

not quite that bad.

2:14 PM  
Anonymous Anonymous said...

Then how about a contest? Prize being an alcohol-fueled Friday night out with CR for the best submitted ad-fuck up for you to rant about.

2:17 PM  
Blogger RFB said...

Comment comment comment. Gratuitous comment.

You're on to something here that the GAP should be paying attention to. They're dying - and they aren't changing. And they're spending a ton of money paying these faces to shill their shit. It's time to remake their image. When I think GAP, I think soccer moms in khakis.

2:26 PM  
Blogger Middle Name: Stanley said...

When I think GAP, I think of the crack in my ass. And trust me, you don't want to fall into that.

3:26 PM  
Anonymous Anonymous said...

Nope. Gap says we’re all wrong and everything’s fine.

3:48 PM  
Anonymous Anonymous said...

Regurgitating your own VILE, anonymous? Really?

6:18 PM  
Blogger ricpic said...

Stop with the kooky shmattas already, Gap!

8:51 PM  
Blogger Maulleigh said...

I'm going to go and not buy any of their clothes right now!

9:10 PM  
Blogger Unknown said...

The problem is that for grown-ups (or facsimiles thereof) the clothes are boring, boring, boring. You can put a celebrity in boring clothes, but it doesn't make them more interesting. They also went from having some of the cutest and coolest kid clothes out there to a mishmash of cheap Children's Place and wannabe Hanna Andersson. I don't think the ads are the problem; it's the actual merchandise. It's gotta be hard to come up with a decent campaign when the stuff is just the same old jeans and khakis.

9:22 PM  
Anonymous Anonymous said...

Gotta agree with Pippa; the only interesting thing they've put out in the past decade is the sexy henleys, which they stole from Victoria's Secret in the first place.

The problem is the merch. The ads are pretty. But remember...oh, back in the early Nineties, when they used underground/unexpected celebrities? Those ads were cool; they were exciting. Sure, I knew who Grace Jones was, but wow, I'd never seen her in a sweatshirt before. Now it's just the same lineup as any US Weekly. Dull, dull, dull.

11:42 PM  
Anonymous Anonymous said...

When the world turns we'll hunt these cunts for sport.

4:15 AM  
Blogger oldmetalmonster said...

Ooooh! I don't like the "C" word.
But here's a joke:
What's the difference between a pussy and a cunt?

2:17 PM  
Anonymous Anonymous said...

But I really really like the c work, its ace.

4:14 PM  
Blogger Lothar said...

Lucy Liu is a celebrity?????

1:11 PM  
Anonymous Anonymous said...

Hey, how come us advertising copywriters don't have a union? We should be on strike for better pay and job security, um... and royalties too; just like the WGA.

1:41 PM  

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