Tuesday, August 04, 2009

GIANT BANK PUTS TINY GIRL IN AD.

(click ad) Back in the niçoise salad days of early 2007, Banco Santander—the largest bank in the euro area—pounded its marketing chest with a Wall Street Journal ad featuring King Kong as the visual. But now in 2009, folk ain't digging $30 billion financial institutions much. So...break out the cute as a button Spanish girl holding onto a (metaphoric) Santander banker's leg for dear life. Hate us, hate her. (scanned from a recent WSJ). Previously in cutesy finance advertising: Puppies. Babies.

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