Tuesday, August 11, 2009

How they did "Green" car marketing in the 1960s.

(click ad) No lazy Photoshopping here. No, Doyle Dane Bernbach got out an actual can of paint to make their economical point. My best friend has a V-Dub van custom-painted orange and brown in honor of the Cleveland Browns. It's fucking hideous, but I love it. If you hate the old VW van, then I believe you hate life itself (ad via). Previous classic DDB VW ad: It's ugly, but it gets you there.


Blogger RFB said...

With Safari windows - making it doubly cooler than any ordinary VW Van.

5:07 PM  
Blogger melissa. said...

i love this ad for so many reasons.

i honestly do.

5:53 PM  
Anonymous Anonymous said...

"It goes forwards, and backwards. It goes fast, and slow. Isn't that wonderful?" Best t.v. tag line ever.

8:22 PM  
Anonymous Anonymous said...

I'm assuming one had to purchase this bumper sticker separately,
'If the van's a rockin, don't come a knockin'

VW was way too classy for that.

8:33 PM  
Blogger Teenie said...

My heart is absolutely breaking reading that copy. Try as we might--and we do try--today client corrections come back and mangle that kind of wonderful, easy flow. They just drain copy of all its fun.

And then the legal department gets hold of it.

9:04 AM  
Blogger RFB said...

Damn, Teenie. Way to throw a cold bucket of truth on a nice trip down nostalgia lane.

I will go kill some kittens now.

11:51 AM  
Blogger The Guy said...

"And countless kids" Those were the days; the days when we didn't need no stinkin' seatbelts!

1:16 PM  
Blogger cubemate said...

The shape was painted by Helmut Krone himself, according to his biography

3:15 PM  

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