Friday, August 14, 2009

Yet another car marketed to male losers.

(click ads) Headline: "They will see something beautiful in you." It is one of the oldest and most dubious of car marketing strategies: people will find you more attractive/fuckable in one of our sexy autos—this time, it's the not-very-sexy Mitsubishi Lancer Evolution X. Creative lesson for ad agency Leo Burnett in Costa Rica: If you're going to go this (bad) executional route, you should make the men much uglier, hideously ugly. Then, guys who look like these fairly normal looking guys won't be insulted by your trite, outdated idea (images via).
Previous terrible car ads
: Nissan. Ford Fusion. Mazda. VW Beetle. Pre-owned BMWs. Porsche.


Anonymous Anonymous said...

OK we get it... it's a 'small penis car'.

11:10 AM  
Anonymous Anonymous said...

I don't know. A couple of those guys are pretty ugly, especially after seeing the ad at full size. Yikes.

9:23 AM  
Anonymous Anonymous said...

The facial expressions bring it all together.

11:02 AM  

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