Tuesday, December 01, 2009

Copywriting done right.

(click ad) Since September, UK online electronics retailer Dixons has been placing long copy ads (this is the latest holiday version) outdoors and underground in the London tube system that've seriously irked Harrods (who threatened legal action) and other high-street retailers. You just don't see such advertising produced anymore. Kenny Cole? This is how to do retail copywriting, you hack. By M&C Saatchi, via. Previously in: (bad) copywriting.


Anonymous Anonymous said...

Hallelejah! For a moment there, I didn't loath all advertising.

8:06 PM  
Anonymous hotspur said...

That was a lot of fun.

4:48 PM  
Blogger Curiouspencil said...

Wouldn't've been all humbug to my hindbrain had it used the proper UK English spelling 'pixelLated'.

But I guess nobody notices these things much.

10:16 PM  

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