Medium is the Message: gym ads made of modeling clay.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwFBqhmtgo9kkNSa4AchcyPktCTGOCtE7qHOJIIEKZe-eM2Hls5fpocso2q_kep9fanYvUiNyh-rRSRgK3p9ro3r3uaH97PNtvsi6QX8WTLE51l2velTT7wpoCPTM9s2l0F2Bivg/s200/FormaGym1.jpg)
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(click ads) "Shape your body" No, I don't know exactly where these posters were placed, but they're for the Forma Total Gym in Rio de Janeiro. The crude six-packs drawn here by the ad agency (artplan in Rio) art director will of course be replaced with Portuguese curse words and cruder penises (via). Go here for a complete roundup of gym ads I've posted over the years.
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