Wednesday, January 13, 2010

Add To Cart: 1 Alfa Romeo.

(click image, via) "Honey, did you remember the broccoli? And the Alfa?" Quite the high-flying in-mall display via Antwerp ad agency Duval Guillaume placed in a couple of Belgium's busiest shopping centers. The car (and it is a real car in the cart): the super-mini MiTo. The line (translated)—"Your chance to own an Alfa Romeo"—is referring to new reduced pricing. Reportedly, no support wiring was used. That looks a bit scary. Previously, a Mozart choir was enlisted to promote the gas efficiency of MiTo. Previous unique ambient auto-related ads:
The VW Beetle's been drinking, not me.
Put that in your tailpipe and inflate it.


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