Do it yourself, or else.

(click ads, via) Sex sells? I don't foresee Lowe's or Home Depot going with this strategy anytime soon. Leroy Merlin is a worldwide French home improvement retailer. These ads, via Leo Burnett Brazil, go—literally—right for the unhandy man's balls. Bob Vila is smirking. I'm skeptical as to how effective this scare tactic will be, but it's at least not mundane. The shots, though, could've, should've been styled much, much better. Previously: In France, Stihl markets its trimmers to peeping perverts.