Thursday, May 27, 2010

bp's now-dead alternative energy logo was even more colorful than an oil slick.

(click image) It's as dead as bp's alternative energy program, right Tony Hayward? Oh, there's still a web-page, but no more cutsey name—it used to be a trademarked fake-word, alternativenergy™, with a shared "e"—and no more cutesy-wootsey logo. Luckily, I still have the image, scanned from a magazine print ad from 2006. The cutesy little buzzing bee was the best. Their ironic sunflower logo is of course being met with hateful gazes these days. Greenpeace UK is even holding a contest to redesign it so that it better reflects the company's true brand. related: Shell ad with smoke stacks emitting flowers.


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