bp. Beyond Poppycock.
Look how cutesy-wootsey the logo lockup is (click image) for bp's new campaign promoting its alternativenergy™ (it's trademarked because they cleverly combined the ending "e" of alternative with the beginning "e" of energy. Cute!). You got your cutesy molecule and your cutesy windmill and your cutesy little bee and gosh, isn't it so swell to live in this fantasyland of gumdrops and lollipops? Not enough oil left in the world to get us to 2100? Our planet's being choked to death by carbon emissions? Wee! Who cares! bp is spending a fraction of a fraction of its $160 billion in annual revenue on alternative energy sources! Plus, we got cutesy little artwork to make us feel alllll better! YAY!It's a start!!!
posted by copyranter @ 7:50 AM
6 Comments:
I think I had a onesie with this design on it when I was a baby. Coincidentally, it was powered by gasoline. Wheee!
What's with all this eco-talk smartypants stuff?
Please go back to bashing law firm ads, Ranter. All this caring is starting to make my brain hurt.
Who do you think you are? I put it to you that you are not. Exactly. You are not. Noblesse Oblige my pimpled rear. Ecxactly.
Your usage of the term -- honest or steeped in sarcasm? Stupid of me to ask. Advertising folk are bred to lie. Might as well ask for the exact circumference of your left nut sac after a night on the bondage cross with your girlfriend Mistress Gertrude and her husband ex-Republican lobbyist turned leash wearing anal plugging deviant Ralph for all the good it'll do me.
I'm sorry. I'm lashing out. The term brings up such sharp pain. Remember Wiliam Wallace? Braveheart? The scene where the long nosed Scottish bride is taken from her clan to be gang banged by all the king's horses and all the king's men? And then how humpty couldn't be put back together again? (Some say because he cracked I say because of the way his anus was "tooled" at the of he movie.)
Mel Gibson should hang you on a cross.
I'm sorry.
Can you help me get a job in advertising?
Dumb BP, but i have to say i like the graphics...
Am i fired?
They trademarked "alternativenergy" with the shared e? Yeesh. Like everyone's going to beat a path to grab that homely string of syllables.
And to think that Edwin Newman trashed the very same device in his rant on "SavEnergy" back in 1974 in his book "Strictly Speaking."
The more things change...
I guess the shared use of the letter is supposed to look "moreconomical." But even "SavEnergy" is not as awkward and graceless as "alternativenergy."
Oh, like you don't understand what nergy is and how it's different from energy. Dumbasses.
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