bp. Beyond Poppycock.
Look how cutesy-wootsey the logo lockup is (click image) for bp's new campaign promoting its alternativenergy™ (it's trademarked because they cleverly combined the ending "e" of alternative with the beginning "e" of energy. Cute!). You got your cutesy molecule and your cutesy windmill and your cutesy little bee and gosh, isn't it so swell to live in this fantasyland of gumdrops and lollipops? Not enough oil left in the world to get us to 2100? Our planet's being choked to death by carbon emissions? Wee! Who cares! bp is spending a fraction of a fraction of its $160 billion in annual revenue on alternative energy sources! Plus, we got cutesy little artwork to make us feel alllll better! YAY!
It's a start!!!