Wednesday, May 19, 2010

magazines use magazines to sell magazines in magazines.

(click ad) What a cute little ad fairy tale from America's magazine publishers. Pointed. But also, dull! If you subscribe to a popular magazine or two (I don't. I get them for free at work.), you may have seen this new ad taking on the "online world." It continues the 2010 "The power of print" campaign, which kicked off with this Michael Phelps execution. Would like to see ad agency Y&R fit Geezer Jock or Coitus into the next one. Magazines—forever terrible at advertising themselves. Here's some more evidence. (Scanned from this week's Sports Illustrated, sorry for the bleed through. Magazines use such cheap-ass paper these days.)


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