![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimjz8MvjbS1oLy8aV7WwIwwPCWjcPahPPx-coaoi9vlz14tw3Zz6-6VRwCOd5Or_47kUUHw0ATlCxm1e1lCqJl-rblnPP2tNIjGUF8ex5JSxA3y1US9Csx84weJOwsMLOfjrOl/s200/MentosBrazil.jpg)
(
click ad, via) Print ad that's part of a campaign by Brazilian agency Neogama BBH introducing Mentos single packs: "selfishness without guilt." I like the illustration style, but the message, while strategically creative, is probably not going to be attractive to said fatties/uglies. The art direction softens the blow somewhat, unlike with Bacardi's insensitive "
the hot accessory is an ugly girlfriend" Israeli promo from last summer.
2 Comments:
hahahahha love it! still mean but love it!
... Michelle Phillips on steroids used to say to Mama Cass, forcing John to take comfort closer to home.
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