Thursday, July 15, 2010

World Wildlife Fund targets Spanish comic book fans.

(click ads, via) The Madrid office of Leo Burnett created this comic noir campaign for WWF Spain, and placed the posters up at a recent comic book convention and then in comic book stores across the country. I'm thinking such youngsters don't have much spare money to give to the WWF—what Euro-savings they have are probably already earmarked for upcoming new releases. So, probably just a pro-bono effort done with an eye on future ad awards shows. But awareness is awareness. The illustrations could have been much darker/better.
• Previous World Wildlife Fund ads.


Blogger domonique maria said...

plenty of well versed adults read comic books as well. in fact much of the subject matter in current books wouldn't even be appropriate for young eyes anymore. these aren't your parents/grandparents 'funnies' anymore. still, my guess would be these are meant to raise the awareness you speak most of all.

6:30 PM  
Blogger copyranter said...

Thank you, I'm aware of that (my art director is a junky). But the agency's press note stated that they were specifically targeting "youngsters."

6:36 PM  
Blogger Unknown said...

Looks like the Spaniards have more sophisticated youngsters.

The Ephemerist has more information on this from about a month ago:

These ads for the WWF (created by Leo Burnett Iberia, with artwork by the Dejavu Collective) remind me a little of the magnificent Blacksad series by Juan Díaz Canales (writer) and Juanjo Guarnido (artist), who are quite incidentally also Spanish. The art really captures the poignancy of the message, and the transposition of the subject to an all too familiar context is quite effective.

These ads were introduced during the Madrid comics festival, and were predominantly aimed at promoting the WWF in comics stores.

5:52 AM  
Blogger copyranter said...

Thanks Schmatta. I still think the illustrations could have/should have been darker.

7:01 AM  
Blogger Unknown said...

Great style, but I agree with you on impact.

It's hard to really shock with a Noir Detective Tiger playing a damsel in distress.

3:34 AM  

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