Thursday, August 26, 2010

Coke introduces new screw-top bottles in Egypt with homo-erotic humor.

(via) First of all, congratulations Egyptians on finally getting the convenience of soda bottles with twist-off caps. And secondly, homo-erotic humor on TV in morally repressed Egypt! Brave of the ad agency, Cairo's Fortune Promoseven, since the country has a de facto ban on homosexuality. Previously in Egyptian Ad Watch: The strangest laxative ad ever (with Moses reference) • First-aid cream ads feature moms cooking their babies.


Anonymous Manal Assaad said...

Wow that's a nice twist on that ad there... You know you have to consider cultural differences. That's not a same-sex innuendo; and I hardly believe that anyone in the Arab world thought it was gay.
You know in the Arabic culture, it is traditional for a man to greet another man by shaking his hand and kissing his cheek (that's if they were very familiar with each other) same way where in Western culture a man greets a woman.
So that which you see in the ad is only considered homo-erotic by Western standards.
And no I am not Egyptian, and yes we do get even the silliest things like screw-top bottles years after everyone else does lol

7:55 PM  
Anonymous Anonymous said...

Manal Assaad? You made that up.

1:18 PM  

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