Wednesday, September 22, 2010

Award-winning "don't drive sleepy" ads.

(click ads, via) Well shit my pants, I like something. They're for the Thai Health Promotion Foundation by BBDO Bangkok. The campaign just won a Bronze Lion at the Asian Cannes ad festival. OK, they are creepy, as most close-up eye-vertising is. But they draw you in and hit you with that bing! (post not sponsored by Microsoft) creative moment which is sorely lacking in most of today's adwork. What do you think, hard-to-please art directors? Previous ads copyranter has liked:
here, here, and here.


Anonymous Laura Mars said...

The concept could not have been successful with a Margaret Keane (Mother of Big-Eye Art) illustration.

Only the Asian eye can visually convey the horror and fury of a sudden impact.

Clearly that's a mother with baby carriage, what is the other, a hunchbacked Toulouse Lautrec on a bike?

12:56 PM  
Blogger copyranter said...

Yeah, not the best illustration ever.

1:07 PM  
Blogger archer said...

i looked at this and immediately thought--great idea, too bad they didn't use an artist who could pull it off.

1:17 PM  
Blogger Ted said...

I don't like it. It seems to ba a good idea, but
what's really saying to me?
That if I fall asleep I will crash?
Thanks, I knew it.

2:39 PM  
Anonymous jeff said...

Great concept. I can't help but also think, "don't drive while being asian" as well..

2:48 PM  
Anonymous Anonymous said...

More "awareness," right? That'll accomplish a lot.

7:33 AM  
Anonymous Anonymous said...

there is also the 'in the blink of an eye' aspect. You drive, you're tired, your eyes close - even if only for a couple of seconds - and bang - you've hit someone.

5:33 PM  

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