Tuesday, October 19, 2010

What the HELL is going on in this Italian rock & roll ad?

(click ad, via) It's for some rock club in Milan called Alcatraz. From the agency press note: "...Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock." OK, they are dead and dying anthropomorphised music notes. So, Alcatraz: where rock lives. And dies. Keep eating those shrooms, Daniele Dagrada (the Grey art director on the ad). Now as I finish writing this post, I don't completely hate the ad anymore—though without the press note, I doubt if I would have known that those people were supposed to be notes. Previously in: WHAT?!?


Blogger RFB said...

Guy puking on the right was a little much. I get that there's a monsignor administering last rites in the left foreground, but what is the old Jesus-looking priest doing in the back? Exorcism?

For the Milano head-banging crowd, this is probably perfect.

10:02 AM  
Anonymous Michelangelo said...

In my day, first came Agony followed by Ecstasy.

12:18 PM  
Anonymous alison said...

At first, I thought it was some weird humans-as-chess-pieces ad, but that didn't make sense, and those two with their heads attached would be totally screwed.

Advertisements shouldn't need explanations, but maybe the Italian music-listening public is in on whatever suspension of disbelief you need to 'get' this.

1:13 PM  

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