Tuesday, November 23, 2010

Look who's advertising—FEMA!

(click ads, via) You're doin' a heckuva job, FEMA! This new campaign is literally a disaster! Destroyed building words! Did they get some sixth-graders to fashion these layouts? We have "flood" (L) and "terrorist attack." And that headline—"reduces the consequences?" Doesn't look like it! I can't live in what's left of these "Plan" houses. The US Government—forever terrible at marketing. Ad agency: The Vidal Partnership here in NYC. Here's a round-up of previous awful government agency advertising, including an even worse FEMA ad and the official War On Terror™ logo. UPDATE: "tomorrow" is spelled wrong on both ads.


Anonymous Santiago said...

What the fuck is going on with the buildings in the back of the second picture? They are undamaged because they read the FEMA guidelines?

10:25 AM  
Anonymous Caju said...

I`m I the only one that reads "DEATH"on the second Ad? Creepy

12:53 PM  
Blogger Jaye Schmus said...

This is FEMA we're talking about, the agency best known for such pronouncements as "Plan, what plan?". This is the agency which has forever to attempt to live down, "You're doin' a heck of a job, Brownie!"

I guess they have to try to recoup their rep somehow.

4:28 PM  
Anonymous Anonymous said...

I could chew up a GSA procurement manual and shit out better ads than these.

6:07 PM  
Anonymous DaveB said...

How many people work at The Vidal Partnership and not one of them knows how to spell 'Tomorrow'?

5:45 AM  
Blogger copyranter said...

Thanks. They're apparently the largest Hispanic marketing agency in the US, so these ads were probably translated from Spanish for publicity purposes. Still, no excuse.

9:45 AM  

Post a Comment

<< Home