Tuesday, November 23, 2010

Russian Ad Watch: Bruce Willis dares you p*ssies to bank elsewhere.

(click ad, via) Time for Russian Ad Watch—where we watch Russian ads without total comprehension. Willis is the new badass face of Trust bank of Russia. Headline says: "Trust—it's like me, only it's a bank!" Says Dmitry Chukseev, Trust's vp of communications: "We have conducted market research which confirmed that he is an absolute leader in the overall index of perception of the target audience. The image of Willis - a reliable and decent man, which he translates not only on screen but also in everyday life, fully coincides with our values and values of our clients, which confirmed the aforementioned study "
A reliable and decent man? Yippee ki-yay, motherfucker.
update: in-country source says he got about $1 million US (thanks Marina!).
update #2: I scooped Reuters, and I got the dollar figure, bitches!
Previous celebs who hopped on the ruble ad gravy train:
Jude LawQuentin Tarantino.


Anonymous Ploughman said...

It actualy says Trust — it's like me, only it's a bank.

8:22 AM  
Anonymous celluloid wet dream said...

absolute leader?

a reliable and decent man?


Why didn't he or his alter ego NYPD officer John McClane prevent 9/11?

McClane's catchphrase "Yippee kai yay, motherfucker" was voted as #96 of "The 100 Greatest Movie Lines" by Premiere magazine in 2007.

2:27 PM  

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