Dustin Hoffman sells the f*ck out.

OK not really. But he made an ad for the new UK channel Sky Atlantic, scheduled to launch February 1st. That's because he has a show on the channel, "Luck," his first ever TV series. It's a show about horse racing. Who cares. Spot shot in NYC, music is "To Build A Home," by the Cinematic Orchestra.
Previous celeb ad sell-outs: Bruce Willis • Jude Law • Quentin Tarantino • John Malkovich • Jackie Chan • Al Pacino • Kevin Spacey. and Iggy Pop.