Friday, January 21, 2011

Sex Worker Awareness Ads.

(click ads, via) For Stepping Stone in Halifax, Nova Scotia, a nonprofit that "offers supportive programs for women, men, and transgender sex workers." (related: shemale escort ad!) Do these attempts at humanization work for you? I get the attempt at SHOCKvertising, but the flip headlines are a little awkward. Tough subject to tackle, creatively. Are they looking for awareness? Donations?
What do you think of the ads?
Ad agency: Extreme Group. Related: Here's four Sex Trafficking awareness ads.


Anonymous Anonymous said...

tone deaf.

10:38 AM  
Anonymous Anonymous said...

Sex workers ARE people, and it is and important issue to raise. I think these ads effectively convey this message in a way that makes people look twice and think about the message.

1:55 PM  
Anonymous jordan said...

I like them, and a worthy cause. Using those words in this context is a useful reminder that everyone, including sex workers, is more than just a title

9:01 PM  
Anonymous Anonymous said...

I think it's a great idea, but something about the way the women are smiling and the wording of the's being unintentionally comedic, and I think some people might take offense to that.

Great idea, just needs a little work on execution.

1:16 AM  

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