Wednesday, May 25, 2011

VW's edible road print ad. Yes, you can eat it.

(click image, via) Ingredients, according to the agency press note: glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine. Yeah, no. If I die/get violently ill, is VW liable? Placed in April's Auto Trader magazine. Ad agency: Ogilvy, Cape Town, South Africa. Related: BMW's new car smell print ad.


Anonymous Anonymous said...

i don't quite like being ordered to 'eat it', but interesting concept.

i can see adding flavorings to the 'paper' and using that in a 'taste our new flavor' ad campaign.


11:13 AM  
Anonymous Anonymous said...

Who wants to stick their mouth on an ad that been pawed by a thousand newsstand patrons? Gross.

12:49 PM  
Blogger Boy Genius said...

Some people—and I know this is going to sound incredibly pretentious but I assure you it's true—have their magazines delivered directly to their houses.

10:16 PM  
Anonymous Anonymous said...

Some other people ARE pretentious and eat crappy paper ads that are delivered to their homes. Bon appetit!

8:20 AM  
Anonymous GT said...

@anon... the ad is enclosed in a plastic sleeve so don't worry only one or two hands might have pawed it, not a thousand...

6:09 AM  

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