Tuesday, October 04, 2011

Are these some of the dumbest ads I've ever seen?

(click ads, via)
For Ducati motorcycles. Ad agency: Maruri Grey, Ecuador.
Compare it them to this one. And this one. And all of these.


Blogger none provided said...

Ok, these are stupid in the sense that I have no idea how they're supposed to make me buy their motorcycle.

But at least they look good. I like the drawings and the layout, looks cute.

9:15 AM  
Anonymous Anonymous said...

I don't get them... Are they all dead?

9:19 AM  
Anonymous Anonymous said...

Compare [them] [to] this one. And this one. And all of these.

Them refers to these in the title.

9:22 AM  
Blogger copyranter said...

Wow GC, I was extra super lazy.

9:30 AM  
Anonymous Anonymous said...

those look like new yorker cartoons with a touch of charles addams.


9:39 AM  
Blogger Sarah Bahbah said...

Like a baby, yes they are dumb (or uneducated) but they are still cute.

10:06 AM  
Anonymous Anonymous said...

But, you all get the idea, right?

11:17 AM  
Anonymous Anonymous said...

i get it - a ducati is a car, right?


12:05 PM  
Blogger GRayR said...

I have to go with dumb. I am a motorcycle rider and have always liked Ducati bikes; but thought they were expensive racing bikes.

According to their web page Ducati bikes have; "Sinuous, seductive and flexible lines with a permanent, timeless quality that sets an unsurpassable standard."

I don't get any of that from these "New Yorker" style ads. Wasted ad money.

1:36 PM  
Anonymous mrjohn said...

You can levitate from a Ducati, until you hit the ground, you probably won't go through the wall, you'll just hit it, invisible? yes, motorcyclists often are invisible to cars, until they collide, turn into any object? well my nurse sister in law calls motorcyclists "spare parts".
However I think these ads will appeal to middle aged poseurs, who'll by a Duke, ride it once, and get scared.


9:47 PM  
Blogger cheeseonearth said...

it's like a Disney version of Gashlycrumb Tinies


12:55 PM  
Anonymous Anonymous said...

A special motorcycle for special people.

Its as simple as that. I dont know why everyone is hating because they are original creative ads with great fresh drawings. A little random ok but thats the power of this series.

9:37 AM  
Anonymous Anonymous said...

"A little random ok but thats the power of this series."

Incorrect. They are a lot random, and that is the weakness of this series.

For one thing, you could swap out Ducati with anything. "Milton can travel through time. And he also drinks Vitamin Water." "Eddie can talk to animals. And he also flies United." "Franklin's skin is harder than cement. And he has a MasterCard." Any brand at all works equally as well as Ducati. You know what that means? No brand identity at all. The only brand that might be strengthened by these is Skittles, because they have made weird/random/senseless part of their image.

Second, the ad would be stronger if the lines were reversed. "Bob drives a Ducati. And he can also see through walls." Then what you're saying is that the super power is not the most interesting thing about them, and finally there's some kind of statement about the brand being made. This job is called advertising, not "Hey look at this thing I made because I'm so clever, and also there's a logo on it."

10:06 AM  

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