Monday, November 07, 2011

Cool Mercedes-Benz blurred street ad via Toronto.

(click images, via) Not Photoshopped. A real street scene with blurred billboard, sidewalk, street sign, mailboxes, and fire hydrant. It's promoting the new 2012 C-350 Coupe. It was up last week on Peter Street in Toronto, and will be up again this Saturday (if you're in the neighborhood). Note: the blurred street ad thing isn't completely original: UPS did it in Jakarta last year. But damn. This is the second street ad stunt of the day I've liked (here's the first, featuring real live toy soldiers.) Ad agency: BBDO Toronto.


Anonymous Anonymous said...

You are really stupid. I know you're not gonna publish my comment. No biggie.

This IS photoshopped. If it's not, then explain, as an associate creative director, how you can achieve that effect. Say, the blurred fire hydrant.

The Jakarta street art was indeed art, since it was made of wooden pieces. You see any wooden pieces with the Mercedes ad? The answer, once again, is no.

7:47 PM  
Blogger copyranter said...

confirmed real:

7:56 PM  
Blogger phosphorious said...

"The Jakarta street art was indeed art, since it was made of wooden pieces.


"Art" = "Made of wooden pieces"?


8:17 PM  
Anonymous Anonymous said...

and this image... insane!!

8:39 PM  
Anonymous Anonymous said...

OK, not photoshopped, just an artificial blurred background. Could just as well have been photoshopped (at less expense). Big deal.

8:53 PM  
Blogger copyranter said...

Look at the new added image.

9:30 PM  
Anonymous Anonymous said...


You making fun of me? The teacher.. What are you doing on an ad blog?

I asked the blog owner to explain how this background was made blurred. What I meant earlier was that in the case of the Jakarta art, you cold see that the blur effect was achieved using wooden pieces, positioned at different angles. I want to see a video of this new art. Not images.

9:51 PM  
Blogger Lauren Ami MacDonald said...

This reminds me of that old Celica ad. By which I mean, it uses the exact same line/idea; "Looks fast", with a parked car in the street.

10:19 PM  
Anonymous Anonymous said...

Since Copyranter is too polite to point this out, I'll go ahead: anonymous, you're a bit of a douche.*

You opened up with a gratuitous insult. Even if you had been right on the facts, calling someone stupid is just a dick move. But then it turns out you're not right on the facts. You're 100% wrong, which casts your accusation of stupidity in kind of a funny light, if you get what I'm saying. So clearly the only thing for you to do at this point is climb down, make a sheepish joke about the whole thing, and apologize, right? Instead you just pile on with more petulance.

It's not too late. Apologize and show you're not as awful as you seem.

* Actually, a huge douche.

10:42 PM  
Blogger cmh said...

I congratulate you on your restraint copyranter. That could only be pulled off by the smugness of knowing you were right. ;) oh and uh cool add.

11:21 PM  
Anonymous Anonymous said...

I don't think you're understanding it's meant to be viewed in person... not as a picture. We're just looking at pictures people took of it as an "installation", not an actual ad. It's an alternative to a billboard.

12:18 AM  
Blogger Lauren Ami MacDonald said...

Even though the execution is different, it's the same concept, no?

6:52 AM  
Blogger copyranter said...

I don't want his apology; I want to meet him face-to-face, and see if he'll call me stupid then.

7:15 AM  
Anonymous Anonymous said...

Saw it in person... not photoshopped

7:35 AM  
Anonymous Pierre said...

awesome ! reblogged.

8:51 AM  
Anonymous Anonymous said...

@10:42pm Anon

Sit on it and spin. Counterclockwise.

9:16 AM  
Anonymous Anonymous said...

i want the model of the fire hydrant!


2:31 PM  
Anonymous Anonymous said...

Pfff ...
Publish news car is great but it's better when the car in the title is the same than the one in the picture ...
The day where you can find a C-350 with a 6.3 V8 Engine from AMG, you call me ...

9:31 AM  

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