Monday, December 19, 2011

Global Warming is a cold-blooded killer (print ads).

(Click ads, via)
I have mixed feelings about these ads for Oxfam UK by RKCR Y&R, London. They're attention-grabbing, but the visual idea is a bit of a cheap trick. Infrared imaging art direction has been used lots to sell lots of things, including lingerie and Halls Cough Drops (an ad with Osama bin Laden). Plus it's a one ad wonder, not really a (buzzword alert!) campaign-able idea. Do they make an emotional connection? Do they make you want to donate? More effective was this interactive YouTube video for Oxfam UK from 2009.


Anonymous Anonymous said...

I quite like them. It's an evocative way to show death. But I know what you mean. Logically something doesn't quite add up.

11:06 AM  
Blogger Vinnie said...

I don't like them. Terrible.

11:13 AM  

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