Wednesday, December 21, 2011

How do you guerrilla advertise to guerrilla fighters?

Skywriting? Dud mortal shells with messages inside (OPEN ME! on the outside)?
The Colombian government enlisted their ad agency, Bogota's Lowe SSP3, to try and entice the FARC guerrillas to disarm and come home to their families for Christmas. Lowe created Operation Rivers of Light—floating plastic balls filled with messages and small gifts from family and friends down waterways used by the insurgents.
"We had overlooked that the highways of the jungle are the rivers," said Jose Miguel Sokoloff, chief creative officer of the Lowe agency.
The balls are equipped with LEDs that recharge on solar power and will remain lighted for about two weeks, according to Mr. Sokoloff. They will be placed in nine different rivers, one in each of the areas still occupied by guerrillas. The first wave of about 1,000 balls has been sent down two rivers. An estimated 4,000 to 5,000 fighters are believed left, Mr. Sokoloff said, vs. as many as 30,000 a decade ago. The outreach encourages them to defect from their camps and surrender to Colombian soldiers, who have been instructed not to harm them (right).
Interesting. But it seems like more of a PR ploy than an olive branch. Video below.
See more creative guerrilla advertising here.


Anonymous Anonymous said...

Advertise is not a noun. Advertising is; hence, guerrilla advertising. Alternatively you can say "How do you guerrilla advertise to...?"

Merry Christmas, everyone! I wish I could send you all a copy of the latest edition of English Grammar for Dummies and a copy of the latest edition of the Oxford English Dictionary. Did you know that 400 new words have been added to that dictionary? Cyber bullying, jeggings, mankini, retweet, sexting, and woot are just a few. Two hundred words, sadly, have been removed. Cassette player and video jockey are just two of those.

Ho ho ho
The Grammar Cunt

ps: I hope you didn't write Merry Xmas on your Christmas cards. My cunt itches terribly when people write Xmas.

11:37 AM  
Blogger copyranter said...

Yes, that was a TYPO.

Happy Russian Orthodox Christmas (Jan. 7th) to you, GC.

12:23 PM  
Anonymous Anonymous said...

I am not Russian! I only speak a little Russian, my dear friend.

12:58 PM  
Anonymous Svetlana said...

I'm sure Cheeseonearth will be very pleased to hear that TGC.

What about you ;-)
do you only speak a little or are you 100% Ruskie?

1:06 PM  
Anonymous Anonymous said...

X = Chi
X = a cross, symbol of Christ.

Xmas = Christmas, even to the grammar nazi nuns who taught me English.

Merry Xmas, you cunt.

and this Rios de Luz is a really cool find - sending it to my colombia friends...

4:04 PM  

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