Tuesday, December 13, 2011

New KFC ad mocks McDonald's, features stupid grammar mistake.

(click ad, via)
It's in one of the bullet points. Got it, Grammar Cunt?
Ad agency: Ogilvy, Sydney (Did you fire a proofreader?)
Previously: Is this the greatest typo of all time?


Anonymous Rachel said...

It's the homophone, right? Tut tut.

10:34 AM  
Blogger Tom Megginson said...

I don't want to be a cunt about it, but I also see an extra space and a superfluous comma.

I can't believe that's professional work from Ogilvy. Looks like a first year student project.

10:38 AM  
Anonymous Dwight Supremacy said...

Ah, "complimented" instead of "complemented."

10:41 AM  
Anonymous Anonymous said...

Got it, Copyranter. Thanks for mentioning me in your post. Now, everyone knows the Grammar Cunt.

I hope you won't forget to plug my memoir when it comes out at the beginning of next year. I will send you a signed copy.

10:46 AM  
Blogger copyranter said...

If you are in fact real, and you actually write a memoir, I will indeed plug the shit out of it, GC.

10:52 AM  
Anonymous -1-T-M- said...

Hello Cunt,
can you please explain to me the proper use/misuse of memoir/memoirs.

You just wrote:
"I hope you won't forget to plug my memoir, bla! bla! bla!"
While in a previous post:
"I've been busy putting the finishing touches on my memoirs."

Some gentle ribbing:
"All those writers who write about their childhood! Gentle God, if I wrote about mine you wouldn't sit in the same room with me."
(Dorothy Parker)

12:34 PM  
Anonymous Anonymous said...

Shouldn't there be a hyphen in "hand-breaded"? Otherwise, they are breading hands, aren't they?

1:01 PM  
Anonymous Anonymous said...

TheFontCunt hates the typography on this ad. Also.

1:13 PM  
Anonymous Anonymous said...

Ha--You've got to hire a proofreader first to have one to fire.

4:14 PM  
Blogger monsterĀ® said...

@Anonymous 1:01 PM - No, because "hand breaded" isn't modifying anything. If it said "Hand breaded nipplenuggets in store," then, yes, add a hyphen.

And ummm, I'm almost certain the use of "Complemented" is correct here. Complement with an E means to complete something, bring it to perfection. Compliment with an I means to praise or admire. You know, that thing you do when you wanna bag the hot idiot.

4:19 PM  
Anonymous Anonymous said...

If hand breaded isn't modifying anything, then it seems pretty meaningless. Why add it?

4:42 PM  
Anonymous Anonymous said...

I must admit all this "how things are done shit" in food advertising leaves me a bit cold. I mean do I really give a fuck if some guy on minimum wage is "breading" my dead meat? Actually.....I probably want a machine breaded it....on reflection. My favorite/worst is "Steel cut oats": I do NOT GIVE A FLYING FUCK WHAT METAL IS USED TO CUT MY CEREAL GRAIN.

5:31 PM  
Blogger t.P. Rattler said...

The colons should not be there. One is seamlessly continued so it shouldn't have a colon. The other ought to be a period or wtf. Hand breaded is NOT hyphenated because it's not functioning as a compound adjective. And yes there shouldn't be a comma in the first bullet. There's also a spacing discrepancy between the top and bottom of the bullets. Otherwise, this qualifies as grand old trash. That is all.

8:56 PM  
Anonymous That is NOT all! said...

@ t.P. Rattler

The 'Syllable-Laden Prattling' blog's content set in reverse type, makes it extremely difficult to read your [Unedited] [Unresearched] Thoughts on stuff...

... you should know better!

9:27 PM  
Anonymous Eamon said...

@Monster. Zero point zero. It's spelled "compliment" on the ad in question, nutsack.

Also, you're completely wrong about "hand breaded" Anonymous is correct, hand-breaded is what we Americans do to chicken to make it unhealthy. Google the spelling.

"Hand breaded in store" entails a KFC employee covering their hand in flour and plunging it into a deep fryer.

12:43 AM  
Blogger monsterĀ® said...

@Eamon - My bad. "Compliment" IS spelled with an I in the ad. Also: I'm a chick, so it's vagsack to you, nutsack.

And no way, bro, I stand by the no hyphen in "hand breaded." You don't have to take my word for it, but maybe you'll take Gardner's Modern American Usage's word: If two or more consecutive words make sense only when understood together as an adjective modifying a noun that follows, those words (excluding the noun) should be hyphenated.

Lookit, the ad blows, let's just agree to that. Piss-poor grammar (see what I just did there?) or not.

6:02 PM  

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