Wednesday, December 21, 2011

Snatch? Snatch.

(click ad, via)
Yes, this appears to be a real ad created by Ogilvy Atlanta for Underground Fitness in Roswell, Georgia. Click the ad and examine the little hairs on her belly. In the informative campaign, there's also an equally stupid but less provocative "Jerk" execution. Which is funny, because this "Snatch" ad is going to attract gym mooks like that guy. Note: the most repugnant (to women) gym ad ever is still this one (nsfw).


Anonymous Anonymous said...

I'm usually in relative lockstep with your disdain, but I kinda like these ones.

Good copy reference to both the visual and the product, and especially in the case of the snatch one, we also get the product benefit very clearly - those sexy abs.

And the art directioi is fantastic in a world of pukey sans fonts and "clean" (read boring) layouts.

9:33 AM  
Anonymous Anonymous said...

if they took the hairs out, you'd complain about photoshopping. so they leave the hairs in and you complain about not photoshopping. sheesh, cr, make up yer durn'd mind!


9:38 AM  
Anonymous Anonymous said...

Who is the 9:33 AM idiot (first anon) who thinks these are good? I assume someone from the agency. These are the stinkiest gym ads created in a while. Good copy reference, my ass. That we get the product benefit very clearly sounds like a statement made by a student. Anon, if you work in advertising, give up your job NOW!

10:13 AM  
Anonymous cath said...

But it does look photoshopped. The odd triangular shape of her abs and slight darkness there... they look like they've been 'shopped to resemble, well, a snatch. That, or this woman has the largest mons in history.

10:46 AM  
Blogger The Priest said...

I'd hate to see the "Squat" version.

12:52 PM  
Anonymous Eamon said...

Anyone notice the typo?

It looks like they forgot to dot their i's and INCLUDE THEIR T'S.

Check out the spelling of 'snatch' in the mock dictionary definition.

1:01 PM  
Anonymous cath said...

Eamon: I thought that at first, too, but I think "snach" is supposed to represent the pronunciation. Note the square brackets, and note that in the other ad, the word "jerk" in the title is accompanied by "[jurk]" in the fake dictionary entry (because, apparently, their typesetter couldn't find a schwa), just as "snatch" here is accompanied by "[snach]".

2:07 PM  
Anonymous Anonymous said...

(Since we're flaming here) I betcha 10:13 am is someone who works in like Account Services or Strategic Resource McPlanning and WISHES they worked in advertising, but in fact works in some anus-shit department that exists to destroy advertising.

12:41 AM  
Anonymous Anonymous said...

(Since we are flaming here)the 12:41 Anon must be the same imbecile who posted at 9:33 AM, who most likely works for that newly opened anus shit Ogilvy agency in Atlanta (imagine an ad agency in Atlanta!). The same imbecile who most likely went to that anus shit school the Miami Ad School where shitty instructors encouraged him to create shitty advertising.

8:32 AM  
Anonymous Morning Cigar said...

Also, please note that these were brought to you by the same "creatives" who brought you the equally stupid "Wegasm" Durex "campaign."

8:57 AM  

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