Tuesday, December 20, 2011

U.N. commercial addressing rape in Colombia is pretty effective.

This is a new video for the UNHCR (United Nations High Commissioner for Refugees) that has that aha! ending that ad awards show judges get hard over. (Not the best term to use in a rape post, but I can't go back now.)
I've said it before, but it's just true: rape is an impossible subject to address in advertising (See four misfires here). But, this spot by Saatchi & Saatchi, Bogota actually stirred a reaction out of me that wasn't a scoff; I was transfixed. Showing the awful violence in diorama form was a smart way to go. The title translation is a little off, but you get the idea. Here's a 2nd spot that's more brutal.


Anonymous Anonymous said...

I can not put into words how utterly, entirely, completely sick I am of seeing rape. These days, it seems like every movie needs it's own rape scene. It's started to feel like we're providing pornography for rapists in our mainstream culture, and normalizing the sight of a rape. Don't you think there are sociological effects from such a constant stream of visualized sexual violence? Which is all to say, yes they were dolls but I really wish this could have been done differently.

7:53 PM  

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