Graphic, emotional anti-mining campaign via The Philippines.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Mpn9i7wZLBoPkVBPL2WqEviJnR7ZguCdSVV9rliE1vktr3G4xl52eBKK0hWYiqn5nCv0-OHURCEsvJj7wXn_7HHeK8L48EYcV-h77ek62ksRN0WsnqHqj-ztXg44vhPn1vr6/s200/PalalwanMining1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVTKe7sgMHkEulROc2tBX6xhn_5X94gQyiPzT3It4zlJwPbD_1SjchKypLNDpBh5mA5TkOimhJzId400ZW1wnPcJvya9Qoxyvgdz7RtU_CQm6S6mcYt3aOQPysED5lG6cXrdrB/s200/PalalwanMining2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAcYZsUNAQtuDmshVGqucqKo4wzNy0IymP6lBb29jTCY7eUsSKM3Zdd89aLZ1Ax4wz4ho_cgfc8OSleUkDoh3nn9_RVG3BrSjWXpha1IWnkRuz38He-gN_m2mfVeAhjurXGnlc/s200/PalalwanMining3.jpg)
(click ads, via)
It isn't often that literal visuals work. It worked with these Gold Lion-winning "save the animals" ads, and it works here. (Especially the cute mouse deer. The other two animals are a Pangolin anteater and a Dugong.). The southern part of Palawan Island, inhabited by indigenous tribal people, is being mined by several large corporations. Here's the organization's facebook page; unfortunately, as of this post, their signature page (don't click it) seems to have been hijacked by scammers. Here's more information on the crisis.
Ad agency: DM9 JaymeSyfu, Manila.
2 Comments:
I hate to say this, but this new campaign pales in comparison to the Save the Animals campaign. Unlike you, I don't find it emotional or even graphic. The dugong ad doesn't work for me. The other two are nicely done (=good Photoshop work).
By the way, it's Palawan :) not Palawam :)
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