(click ads, via)
The campaign is for German non-profit Bund, "Friends of the Earth." It won a Gold Lion at last Summer's Cannes Festival, and it just garnered a Silver at Europe's prestigious Epica awards.
As regular copyranter trolls know, I hate people and love animals. These images very effectively convey the urgency of the eco-disaster us scumbag humans shit upon nature daily, hourly. Some pithy ad critics have called the ads too "see-say". (That's a stupid phrase from our stupid buzzword-obsessed industry that means the visual is just repeating the headline.) To these critics, I say, see this. Ad agency: Scholz & Friends, Berlin. View some previous interesting World Wildlife Fund videos and print ads here.