(click ads, via)
And Cat Woman. The Invisible Woman refused to appear in the campaign. Ads are for the Associação da Luta Contra o Cancer (ALCC) in Mozambique promoting, of course, breast cancer awareness. Maybe by not showing the superheroes faces, the non-profit organization doesn't have to pay licensing fees to Marvel and D.C.? Or maybe they're just hoping the ads slip under the radar. Body copy reads:
"When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
This campaign will almost certainly bring in some metal at next year's ad awards shows. If the agency can prove they ran. What am I saying? They won't have to prove anything. Ad agency: DDB, Mozambique. Rub one out, nerds.
Previously, the ALCC did these skeevy NSFW ads featuring topless women with bugs under their boob skin. Click here for my breast cancer ad archive.