Tuesday, January 17, 2012

Orange Juice: the official drink of closeted gay businessmen.

(click ad, from the 1950s, via)
Jesus flaming Christ, look at that face. Look at his mascara. Look at his perfectly plucked eyebrows. LOOK AT HIS FACE (try to ignore his mental son). He's got some big hands. Nice big mouth, too. Anita Bryant definitely does not approve of this ad. Related: the very homoerotic vintage Schlitz beer ads.


Blogger llcooljessie said...

What the hell is a "full big glass?"

Was this before standardized weights and measures?

5:14 PM  
Anonymous Anonymous said...

What the hell does "fresh-frozen" mean?

5:21 PM  
Blogger Chris Collision said...

Looks more like Rudy from Fun House to me...http://www.youtube.com/watch?v=zDeOqnHF2Po

5:45 PM  
Anonymous Anonymous said...

Why "half measures"??? What's with the quotation marks? Some kind of 1950s gay-man code for wanting it up the pooper or applying to join NAMBLA?

7:02 PM  
Anonymous jimh said...

It doesn't help that "America's Dick" is ghosted behind the tagline.

8:11 PM  
Anonymous -1-T-M- said...

WOW Ranter, you're way out in left field on this one.

Dad's mascara or his perfectly plucked eyebrows, as you perceive them, don't bother me as much as his pretty 'daisy' tie... I won't fault him or read anything into it, probably a birthday gift.

You should have paid more attention to his big hand and particularly the length of his ring finger (a sign of fertility in many cultures).

Biologists at the University of Florida have found a reason why men's ring fingers are generally longer than their index fingers - and why the reverse usually holds true for women, it's all tied to sex hormones in the embryonic stage.

Essentially, more androgen/testosterone equated to a proportionally longer fourth digit, more estrogen resulted in a feminized appearance... so Mr. bright eyed and bushy tailed is no 'girly-man'.



9:09 PM  
Blogger Vinnie said...

The illustrator's name is Pete Hawley, who happens to be very famous. He created a provocative style for Jantzen advertising in the 1940's and 1950's. He illustrated over 100 magazine ads for swimsuits, lingerie, sweaters and other fashions. Below, I've provided links about him.

Yes, you can tell his style is "gay", a term which I don't like to use. Gay as in cutsie. Still, his talent is undisputed.

That said, I wish the people who post ads over at Vintage Ads Livejournal would stop stealing images from the Vintage Advertising group on flickr. Please credit your sources. There's a bunch of people on flickr who are serious collectors and they take time to collect, scan, and sometimes even restore these wonderful vintage ads. Please credit those individuals.

This particular image - I'm 100% sure - was scanned originally by X Ray Delta on flickr, and he is the guy that should be credited. View his Pete Hawley set below.

Hawley American Greetings

Hawley Remembered

X Ray Delta's Hawley Set

Another Pete Hawley set, by the wonderful Leif Peng.

10:05 PM  
Blogger Vinnie said...

A takeoff of one of Hawley's illustrations for Jantzen.


Call his men metrosexual. Some maybe even gay.

10:19 PM  
Anonymous Anonymous said...

yo, vinnie - many thanks for that info-laden post! it's posts like that that make this blog a worthy visit.


11:04 AM  
Anonymous Anonymous said...

> Yes, you can tell his style is "gay"

by 'gay' you mean 'sunshiny and up beat, reflecting the optimism and promise of the 50s'.


11:08 AM  
Blogger Vinnie said...

You are right, anon, about that period that included the early 60's too. Thomas Hine calls it "populuxe" (see book below).


I am not a fan of Hawley's style, as it is a little too cutesie for me, but it did reflect the optimism, promise, and even hedonism of its time.

Vis a vis the Today's Inspiration blog, it's down or blackened out only for today. It's not "by invitation" only. You can check it out tomorrow.

11:44 AM  
Anonymous Anonymous said...

i assume that is the http://todaysinspiration.blogspot.com/ site?

there a lot of sites down today (wikipedia, google logo, boing, etc. it is all part of the SOPA / PIPA protest.


12:48 PM  

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